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Social Media at вÊÍø

The вÊÍø has a social presence on , , , and . Social media allows the University to communicate its values and priorities, receive feedback from internal and external audiences, and build connections and a sense of belonging within and beyond the вÊÍø community. With over 95,000 followers across our six platforms, our reach is substantial, allowing us to build connections close to home and across the world.Ìý Ìý

We encourage our followers to engage with University content frequently. Tag friends and family in posts, utilize вÊÍø hashtags, share posts, engage in conversations—social media gives the University the opportunity to show off all it has to offer, and audience engagement is essential.Ìý

Have content ideas you would like to see implemented on вÊÍø's social media platforms? Email suggestions to Kaylee Johnson, Media Relations Specialist, for consideration. See our guidelines below before setting up a new social account representing an entity at вÊÍø.Ìý

Hashtags

#ScreaglePride -ÌýThe official academic and school spirit hashtag for the вÊÍø. Can be used to refer to the institution, student and faculty accomplishments, campus, awards and recognitions, and other general topics that do not have their own designated hashtag.

#GoвÊÍøEagles -ÌýThe official athletics hashtag for вÊÍø. Can be used in all contexts featuring вÊÍø officially sanctioned teams and student-athletes.

#вÊÍøGrad -ÌýSpecial hashtag reserved for Commencement and graduation photos and messages.

#вÊÍøbound -ÌýSpecial hashtag reserved for Screaming Eagles Orientation photos and messagesÌý

#illumeвÊÍø -ÌýSpecial hashtag reserved for content related to illume, the official вÊÍø magazine.

#ArchieAbroad and #вÊÍøStudyAbroad -ÌýSpecial hashtags reserved for content related to Study Abroad programs and the Center for International Programs.

вÊÍø encourages the University community to be actively involved on social media.ÌýÌý

By creating your own presence, you should be prepared to maintain it.

To ensure the continuity of вÊÍø's online identity, if you are exploring the creation of your own office or administrative department presence on a social media platform, please first contact Media Relations Specialist Kaylee Johnson to discuss the process and address profile naming, creative needs, content ideas and more. Ìý

Tell us about it!Ìý
Please inform us when you create a social media presence on any platform for your department, entity or office.Ìý

Account AdministratorsÌý
All University colleges/departmentsÌýsocial media accounts should have at least two вÊÍø employees as administrators at all times to ensure continuity.Ìý

Should a вÊÍø employee administrator of an account leave the University for any reason or no longer wishes to be an account administrator, it is that individual's responsibility to designate another вÊÍø employee to be an account administrator prior to removing themselves from that role.Ìý

If there are any problems identifying a new administrator, contact Kaylee Johnson.Ìý

вÊÍø employees identified as administrators of accounts are responsible for managing and monitoring content on their accounts. Administrators are responsible for removing content that may violate the University policies. Contact Kaylee Johnson with questions or concerns.ÌýÌý

Content GuideÌý
You may post any content that is not threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.Ìý

Represent the University in a professional manner. Verify information before posting.Ìý

Members of the вÊÍø Marketing and Communications team will periodically review content posted to social media platforms The University has the right to remove content for any reason, including but not limited to, content that is deemed threatening, obscene, a violation of intellectual property rights or privacy laws, or otherwise injurious or illegal.Ìý

ConfidentialityÌý
Use good judgment about content and respect privacy laws. Do not post confidential, proprietary, or protected information about students, employees or other members of the University community. Use good ethical judgment. All federal guidelines such as FERPA, HIPAA and University policies must be observed on вÊÍø-sponsored or вÊÍø-maintained social media sites.Ìý

Moderate Comments & DiscussionsÌý
By their nature, social media sites are participatory and involve sharing among multiple users. It is important to monitor live discussions for off-topic or abusive comments. Whenever possible, moderate comments and be transparent about doing so by including a notice or reason for removing a comment.Ìý